In 2022, I accepted the honor of being named the creative director  for the Eunic Ortiz for State Senate campaign. She approached me with a simple request. Create a visual identity that not only spoke for her strong native roots in Florida, but also the boldness of a campaign that urged Floridian voters to dare to be brave and vote for positive progressive change that stood defiant in the face of the traditional establishment that his been in power for decades. 

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The results featured a strong name brand mark and a creative flow that withstands the test of time. See the gallery below for a sample.