When I was asked to create a new brand mark/logo for Fluor's Mission Solutions annual marquee event at the Waste Management Symposium and Conference I was thrilled. The Women Leaders in Nuclear (formerly known as Women of Waste Management) annual panel discussion has been Fluor's premiere event at the Waste Management Symposium for decades and was in desperate need for a refresh. 

 

The request was simple. Create a fresh, modern aesthetic that represents the nuclear and energy departments, but also the grace, elegance and strength of the women leaders that are typically requested to participate in the panel discussions.

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Check out the brand refresh in the gallery below.

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