In 2020, during the height of the COVID-19 pandemic,  Farran Sabado, a New York City based DJ, approached me with an idea to help raise money for first responders. The idea was a DJ telethon and marathon of sorts. 24 Dj's over 24 hours, playing music live over social media platforms. As the creative director for this project, she asked me to develop a brand that embraced the social media aspect of which the DJ's would be performing live, but also wanted something that spoke to the love we all had and continue to have towards our first responders and front line workers who were sacrificing so much in the battle against this sickness. Needless to say the event was a big success and so was the brand.

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This project is near and dear to me, mostly because of the cause and the impact we had on our community during a time of crisis. Check out the results in the gallery below.